Living Lab with UNSense

Big data is big business. Businesses use personal data for profit, often without citizens’ knowledge. We want to change this. This project aims to study and develop new models in which the actual residents of the district rather than big business can profit from data. What if data were to be used for the good of the community?

UNSense wants to set the next step in planning and opinion forming on smart cities, and explore what a smart city, with all its processes and information, might actually look like.  For this, it introduces as part of Brainport Smart District a real life test environment of 100 homes consisting of a cross-section of society ranging from single householders to families and from young to old. In this district we will study together with the residents how data can be used to improve the living environment and people’s welfare in cities in psychological, physical, social and economic terms.

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