Construction of innovative and affordable home in BSD has started

Construction of innovative and affordable home in BSD has started

Housing corporation Woonbedrijf, Team CASA and the Eindhoven construction company Hurks have started the construction of CASA 1.0. These innovative and affordable homes are the first homes to be built in the Brainport Smart District. CASA 1.0 consists of a total of 3 affordable social rental homes: an apartment with 1 bedroom and 2 studios. The houses are very sustainable, for which new innovations and technologies are used that were devised by the TU / e students of Team CASA. The homes will be ready in the spring of 2021.


CASA stands for Comfortable, Affordable, Sustainable Alternative. The goal is to build a comfortable, affordable and sustainable alternative to social rental housing. This idea came from Antoine Post, a Physics student at TU / e and manager of Team CASA. He heard a lot about sustainable developments, but did not see this reflected in average homes. He had ideas about designing a sustainable home and found other students who were happy to join. For example, they designed CASA 1.0 and together with Hurks brought the plans to a ready-to-implement design.

First home in BSD
CASA 1.0 is the first home in Brainport Smart District. In BSD, the latest insights and techniques in the field of participation, health, data, mobility, energy and circularity are used to create a sustainable and beautiful living environment. The development of BSD is a co-creation process between residents, professionals and other stakeholders. “With the realization of CASA 1.0. a number of BSD’s ambitions come together. Government, education, business and residents have developed the house together. This house shows that BSD is becoming a neighborhood for everyone, ”said project alderman Cathalijne Dortmans, who is also involved as chairman of the BSD foundation.

More information about this project is available on the Team CASA website




Business Challenge Wave 5 open

Business Challenge Wave 5 open

In the fifth wave of the BSD Business Challenge we focus on Working and doing business in BSD. Covid19 has accelerated working from home and more and more organizations are looking for new, flexible office solutions. For this wave, we are therefore looking for ideas, plans and experiments that can help us devise and try out new solutions for this development.

In the Urban Plan for BSD, we have been working since 2017 on the basis of physically bringing living and working together in a more hybrid form. We have approximately 8 hectares of land available for this, divided over the housing plots in BSD. In addition, we have room to develop approx. 4 ha as a concentration 'business park'. When we developed this plan, we didn't know about Covid19 yet. In the meantime, under the influence of this, thinking has accelerated and the following article by McKinsey describes this very aptly:

“Before the pandemic, the idea was that offices were critical to productivity, culture and winning the war for talent. Companies vigorously competed for premium office space in major urban centers around the world, and many focused on solutions that foster collaboration. Densification, open office design, hoteling and coworking was the adage.

But estimates suggest that in early April, 62 percent of working Americans worked from home during the crisis, compared to about 25 percent a few years ago. During the pandemic, many people were surprised by the speed and effectiveness of video conferencing and other digital collaboration technologies. For many, the results were better than expected.

According to research by McKinsey, 80 percent of those surveyed say they enjoy working from home. Forty-one percent say they are more productive than before and 28 percent say they are equally productive. Many employees who have been relieved of long journeys and journeys have found more productive ways to spend that time, enjoyed greater flexibility in reconciling their personal and professional lives, and decided they would rather work at home than in the office. Many organizations believe they can access new talent with fewer local constraints, apply innovative processes to increase productivity, create an even stronger culture and significantly reduce real estate costs.

But is it possible that the satisfaction and productivity people now experience working from home is the product of the social capital built up through countless hours of water-cooler conversations, meetings and social engagements before the outbreak of the crisis? Will corporate cultures and communities erode over time without physical interaction? Are planned and unplanned moments of collaboration disrupted? Will there be less mentorship and talent development? Was working from home only successful because it is considered temporary, not permanent? ”

Living, working and doing business

In light of the BSD ambition, in Wave 5 of our Business Challenge, we pay extra attention to ideas, plans and experiments that can help us to come up with and try out new solutions for this development. This may therefore concern combinations of living and working at home, flexible (semi) local temporary and flexible office solutions, possibly combined with other functions in BSD (logistics, mobility, etc.), but also ideas for filling the 4 ha business park in a BSD manner. and opportunities to stimulate and advance new entrepreneurship. Keep in mind that all proposals must confirm themselves to our innovation ambitions as laid down in the Q-Book, which you can find on our website.

You can register for Business Challenge until November 27th
On the website you will find information, the procedure and forms to express your interest and participate in Wave 5 of our Business Challenge. We have now opened this Wave and will close on November 27. This year, the selection will take place via short pitches, which we will organize online at the end of November.

Read more about the Business Challenge


BSD appoints Marcel Thaens and Ben Kokkeler as chairmen of the Data Advisory Team and Ethics Team.

Verantwoord gebruik van Data binnen BSD

BSD appoints Marcel Thaens and Ben Kokkeler as chairmen of the Data Advisory Team and Ethics Team.

In Brainport Smart District (BSD) we want to handle data in a responsible manner. And future residents must retain maximum control over their data. In short, these are the starting points for the Data Governance project. To support the organization with these important social issues, BSD has set up a Data Advisory Team and an Ethics Team. Marcel Thaens and Ben Kokkeler respectively have been appointed as chairman of these two advisory committees by the BSD board of the foundation.


Marcel Thaens is a public administration expert and, from his role as CIO for the province of Noord-Brabant, is involved in the practice of data-driven working. From his past as a consultant and professor by special appointment, he has extensive experience with ICT and strategic innovations in the public sector. He is also a member of BSD's Q-Team.

Ben Kokkeler is a professor in Digitalization and Security at Avans University of Applied Sciences and principal consultant at the Technopolis Group. Kokkeler is not only an expert in the field of digitization and security, but also bridges the gap between practice-oriented research, education and innovative practical projects, such as Brainport Smart District, in his role as professor .

As chairmen of the Data Advisory Team and the Ethics Team respectively, Thaens and Kokkeler will play an important role in good mutual cooperation in creating conditions for a responsible and successful digital (experimental) environment and design of this district of the future. Both teams advise the Q-Team and the board of the Brainport Smart District Foundation respectively.

Data Advisory Team
The objective of the Data Advisory Team is to advise on the implementation of digital experiments, innovations, the design of digital infrastructures and the use of data in BSD. The starting points and ambitions as expressed in the Data Manifesto and the Q-Book of BSD form an important starting point.

Ethics Team
BSD is a living lab in which social experiments are organized in a responsible manner with digital data, software, homes and devices. BSD is a leader in this in the Netherlands. These experiments that companies, governments and knowledge institutions are conducting together with citizens will raise questions about ethical and social impact. The Ethics Team does not aspire to answer these questions directly, but the Team ensures that people can actively learn from the various initiatives and projects. At the same time, the Team assesses these new initiatives and mobilizes citizens and professionals to participate in guided dialogues and practical research. This creates a closer view of the possible answers that are needed.

Data Manifest
The Data Advisory Team and the Ethics Team are part of the Governance of BSD. This smartest neighborhood in the Netherlands aims to guarantee the responsible use of data and (digital) technology, for the well-being of citizens and to offer them maximum opportunities to further shape their own neighborhood and living environment. In June 2020, the foundation board adopted the Data Manifest. Citizens are central to this Manifest. The Manifest provides the basis and direction for citizens and other parties who wish to participate. Parties participating in the development of Brainport Smart District are asked to make maximum effort to realize the ambitions of the Data Manifest.

For questions about the Data Governance project, please contact Carlien Roodink via

Read more about the Data Governance project.


Brainport Smart District in The New York Times!

Brainport Smart District in The New York Times!

Did you see it? The New York Times in conversation with future resident Hans Moerkerk, Ben van Berkel (UNStudio) and Cathalijne Dortmans about Brainport Smart District. About living in a living lab and the challenges that go with it: “I realize we are going to live in an experiment,” Mr. Moerkerk said. “Some ideas might not work out the way we expect.”

Now available online in The New York Times and printed in the international edition!

Future thinkers wanted for Brainport Smart District User Council!

Future thinkers wanted for Brainport Smart District User Council!

How will our life look like in 20 years? And in 50 years? How is our living and working environment changing? Do we grow our own vegetables? Do we still drive to work by car? For the BSD User Council (title in development) we are looking for future thinkers who want to think about this.

Brainport Smart District wants to become the smartest city in the world. Living in the future, but already now. We want to make BSD an attractive neighborhood to live, work and stay. The BSD User Council will deal with this bridge between innovation and reality.

The user council can be asked by a company or institution to respond to an innovation project for BSD: if this idea will soon be part of the neighborhood, how would residents and visitors experience it? What should we take into account? What opportunities and obstacles do you see? In addition, the user council can also provide advice on its own initiative.

What does an innovative water-saving system actually mean for your daily shower? If the neighborhood becomes car-free, children can safely play outside, but will the neighborhood still be attractive to people with walking difficulties? Suppose we organize care locally and among ourselves, how does that change the bond between neighbors? How does a shared guest bedroom in the ward affect visiting family members?

How does it work?
We are looking for people who, with their own interest, want to think along about all questions related to BSD developments. In what form interested parties (you?) Can think along and how we will organize this? We would also be happy to discuss that with you. For example, we want to think together about the manner of consultation, cooperation, frequency, output and composition of the board. Once we have that clear, we will start substantively.

Are you joining us?
Are you interested in the latest innovations and would you like to talk about them? Or are you always sharp in your own environment on what could be done better or differently? Are you a critical thinker or can you speak from the experience of a specific target group? Then we are looking for you!

Send an email to Tove Elfferich, project leader User Council.


Q-Book 2020 available!

Q-Book 2020 available!

The ambitions in BSD are high. BSD must become the smartest city in the world. There is a lot of enthusiasm among developers, and others, to contribute to this. However, there is a need for frameworks and guidelines. That is why the BSD foundation has developed a quality manual (Q-Book).

This Quality Book (Q-Book) describes the expected level of innovation of all proposals and projects submitted. In concrete terms, this means that for all eight BSD program lines, the ambitions, indicators and specific goals are listed in this book.

With the Q-Book, we ensure that all parties involved know what to expect in BSD. The manual is an important document for the further development of BSD and is reviewed every year and amended where necessary.

Q-Book 2020 – Brainport Smart District (only available in dutch)

Click here for more information!

We are looking for candidates for the Data Governance Board!

verantwoord omgaan met data

We are looking for candidates for the Data Governance Board!

Are you in for a challenge to shape the digital design of the neighborhood of the future in close collaboration with the Brainport Smart District program organization?

The objective of the Data Governance Board is to advise on the implementation of digital innovations, the design of digital infrastructures and the use of data in BSD. The Data Manifest BSD forms the assessment framework for this and, if necessary, the Board proposes amendments to the Data Manifesto. Experts sit on the Board in areas including:

  • Digitization of built-up urban environments, IoT sensoring and Smart Cities
  • Data management and management (collection, processing and storage)
  • IT architectures and design & management of data platforms
  • Business analytics, data science and artificial intelligence
  • Administrative law, privacy and data law

In the appendices below you will find an extensive profile for members of the Data Governance Board. You will also find rules of procedure, which describe the working method of the Board (both are only available in dutch). This is an unpaid position, the Board is expected to meet approximately six times a year. “


If you recognize yourself in the profile and believe that you can make a good contribution to the digital design of the Brainport Smart District with your knowledge and experience, we invite you to express your interest at to make.

Within a few weeks, we will appoint a chairman of the Data Governance Board. After that, the chairman, supported by a secretary, will take on the selection of the other members. We will then further inform you about further progress before 1 September.

For questions, please contact Carlien Roodink (06 14716657) project leader Data Governance Brainport Smart District.



A successful 6th edition of the Brainport Smart District Network Event took place on June 25, 2020. This time not a physical meeting, but a live broadcast that could be followed online. We develop BSD together and that is why during the entire broadcast there was the opportunity to ask questions or provide input via a temporary WhatsApp number.

During this live broadcast, which was presented by Leon van der Zanden, Cathalijne Dortmans (Alderman of the Municipality of Helmond), Peter Portheine, Edwin Schellekens (Board of BSD) updated the general state of affairs in the new normal, the implementation program, the temporary housing and the results of the Business Challenge wave 4!

Digital signature
Special attention was given to all selected parties from this wave by means of a digital signature. In addition to this signing, three parties (Selfstorage Helmond, Antea Group and Stichting Stadslandbouw Brandevoort) also came to the studio to pitch their idea in the studio.

Curious about the innovative ideas of these parties? Or curious about what else has been discussed? View the broadcast here!

Pay attention! The telephone number is no longer available. Questions can be mailed to:


Crowdfunding Team CASA

Crowdfunding Team CASA

TU/e student Team CASA designs and develops a housing concept in BSD. The plan is to start construction this fall, but they need your help for that!

CASA has launched a crowdfunding campaign. As a donor you will also receive a kindness in return for various contributions. You can read more about this on the crowdfunding page of CASA.

Brainport Smart District warmly welcomes the initiative that the students are taking. It is precisely because we develop BSD together that the crowdfunding action is appropriate.

Read more about CASA’s plans for Brainport Smart District here.


Progess in building temporation homes

Progess in building temporation homes

BSD and Cedrus-Adriaans are currently working together on an area development plan and an allotment plan for the realization of 500 temporary homes. In June the building permit for the temporary homes will be applied for and the construction of the temporary homes will start in Q4.

The construction of the temporary houses can go very quickly, because there are different concepts that can be realized within 1 to 3 days.

Housing offer temporary homes:

  • Cedrus-Adriaans Vastgoed Ontwikkeling BV realizes 250 homes;
  • The Brainport Smart District Foundation is building 250 homes on behalf of the municipality of Helmond.

Living in BSD?